Email: pax@paxpro.co
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Facebook Advertising
Struggling to get more local customers through your doors, even though you know they’re out there? Facebook advertising can be tricky for small business owners who want to reach their community but aren’t sure where to start. We help you connect with your ideal local audience by creating personalized Facebook advertising campaigns designed to target people in the areas you serve.
Facebook advertising is perfect for real estate agents looking to find more homebuyers, landscapers who want to share their services, or even medical spa owners seeking more clients. Request a strategy call to learn more about how Facebook advertising works and how we can help you.
Request A CallWhat is Facebook Advertising?
Facebook advertising is a paid marketing strategy that helps businesses create personalized ads on Facebook. By using Facebook's platform, you can reach specific audiences based on location, interests, and behavior, increasing the chances of connecting with potential customers. Whether you're running Facebook video ads or focusing on Facebook lead generation, the goal is to drive traffic and conversions by engaging the right people at the right time. This makes it one of the best ways to advertise your business on Facebook, especially for small businesses looking to grow locally.
How To Run Facebook Ads
Campaign Planning
The complimentary Facebook advertising strategy call is intended to help you gain a firm understanding of the local markets available to you and how Facebook and Instagram advertising can generate more foot traffic, leads, or online sales for your business. During this call, we'll cover topics such as:
- Facebook advertising cost
- Can Facebook ads target areas
- How Facebook advertising works
- Which Facebook ads are most effective
- Facebook advertising for small businesses
Facebook Advertising Strategy
After our initial strategy call, we’ll take the insights from our conversation to start planning your Facebook advertising campaign. We’ll focus on targeting profitable demographics, allocating your monthly budget effectively, writing engaging ad copy that speaks to your audience, and designing attention-grabbing image or video ads that highlight your services.
Now that we've finished creating your campaign, we'll send it over for your review. This gives you the chance to suggest any changes or edits to the content, copy, or creatives, making sure everything aligns perfectly with your business and preferred messaging.
Once everything finalized, we’ll launch your Facebook advertising campaign and start tracking key performance indicators throughout the month. We’ll continuously optimize your ads for better results and keep you updated with regular reports, so you can stay informed.
Facebook Advertising For Small Businesses
In-House Facebook Advertising Specialist
Investing in Facebook advertising for your small business might seem like a big decision, but a well-planned campaign can deliver impressive results. We've worked with landscapers, independent electricians, real estate agents, and local restaurants to grow their revenue and position them as the ideal choice in their communities through targeted Facebook advertising.
Partnering With A Facebook Advertising Specialist
When you partner with a Facebook advertising specialist at Pax Pro, you'll see a higher return on ad spend and fewer form submissions from price shoppers. We aim to help your business connect with the right customers by using Facebook advertising strategies that position you as a local leader, removing the guesswork and avoiding wasted budgets on campaigns that don’t deliver profitable results.
The Pax Pro Guarantee
We’re confident our Facebook advertising services can deliver profitable results for your business. That’s why we offer a complimentary one-month trial, so you can experience see how our strategies work, without any upfront commitment. It’s a risk-free way to see if we’re the right fit for your business.
Facebook Advertising Services
How Pax Pro Can Help You
What makes us different from other Facebook advertising agencies is our in-house process. We focus on building campaigns that are both effective and budget-friendly. By customizing your Facebook ads to target your local audience and adjusting strategies as we monitor key performance indicators, we maintain full control over your campaigns, keeping them relevant and up-to-date at all times. This process helps maximize ad spend without breaking the bank or running low-quality Facebook ads.
Facebook Ad Copy
Inspire your audience to take action with professionally written Facebook advertising copy that cuts through the noise by blending your offer with strategic messaging. We focus on grabbing attention and driving engagement, helping your business build trust and convert clicks into qualified leads.
Budget Optimization
Refine your Facebook advertising campaigns with budget optimization measures. We monitor campaign spending patterns to pinpoint underperforming areas and either remove Facebook ads to reduce unnecessary ad spend or improve content to fix the health of a campaign. By focusing on the right metrics, we are able to produce winning ads consistently for your business.
Winning Ad Creatives
Optimize your Facebook ads campaigns by creating winning video and image ad creatives inspired by your best-performing Facebook ads. We share successful projects and before-and-after shots of your finest work. We pinpoint what works with your market, generating interest and lead form submissions.
Profitable Offer Creation
Crafted for your small business, we help you find what makes your brand different by creating a profitable offer using your unique value propositions to capture attention and spark desire in those who see your Facebook ads, making sure your Facebook ads stand out and attract interested customers.
Best Facebook Ads For Lead Generation
Additionally, we optimize every Facebook ad creative so it looks stunning across all platforms and devices. This practice creates a cohesive experience for potential customers, whether they’re on a desktop, tablet, or smartphone. By delivering adaptable and high-performing Facebook ads, we increase brand recognition and authority, making it easier for your audience to connect with your business. As a result, you can expect more interest and higher conversion rates.
Facebook Advertising Vs Google Advertising
What's The Difference?
Confused about whether Facebook or Google is the best platform to advertise your business? While Google is great for capturing search intent, it can be expensive and highly competitive—especially for small businesses that don't have an online presence to target or a small local audience.
The choice between using Facebook or Google for advertising largely depends on your situation. With Google, you rely on the intent of your local market, which means you're counting on potential customers to be actively searching for your services. If you're in a small town or city, there’s a risk that your ads may not have a large enough audience to reach people who are looking for your services.
Facebook And Instagram Advertising
However, Facebook advertising provides a unique opportunity to create customized ads for both Facebook and Instagram. These ads can be shown to users within your local area, regardless of their immediate intent. This means you’re proactively placing your message in front of a broader audience, increasing your visibility and the likelihood of connecting with potential customers who might not have been actively searching for your services before seeing your ad.
Facebook advertising offers features personalized for businesses looking to reach their local audience through audience targeting, custom ad creation, and campaign strategy development to connect you with people most likely to be interested in your services. We also specialize in ad performance optimization and budget management, helping you stretch your ad dollars further.
Request A Strategy Call With Pax Pro
Best Facebook Ads Company
Recognized as New Zealand's best choice for Facebook and Instagram advertising, we're eager to discuss your business and how to effectively integrate Facebook ads into your online marketing efforts. Whether you're a real estate agent in Auckland looking for targeted Facebook advertising or a local restaurant in Christchurch seeking the most effective Facebook ads for small business, we’re here to help you fashion the best offer and generate more leads through perosnalized Facebook ads that speak to your audience, providing advertising strategies that deliver real results.
