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Small Business SEO Services
Small businesses often struggle to rank on Google because they don't have a solid content plan. Without a strategy, you’re left guessing which topics will drive traffic, making it hard to compete in your area. Search engine optimization is more competitive than ever, but it's not impossible. Whether you run a construction business in Auckland, a law firm in Hamilton, or have a company anywhere else in New Zealand, we can help you place your business in front of the right people. If you want to start generating leads from Google and other search engines, send us a message.
Request A CallWhat Is Small Business SEO
Small business SEO is all about optimizing your website and Google Business profile to attract local audiences and connect with potential customers, clients, and leads who are genuinely interested in your services. While it's part of broader SEO, small business SEO takes a more refined approach, often working with fewer resources. If your business has a physical location, it also includes prioritizing local search results to increase the chances of your business reaching a larger audience in your area.
Who We Help With SEO
Local Service Businesses
Small business SEO is all about optimizing your website and Google Business profile to attract local audiences and connect with potential customers, clients, and leads who are genuinely interested in your services. While it's part of broader SEO, small business SEO takes a more refined approach, often working with fewer resources. If your business has a physical location, it also includes prioritizing local search results to increase the chances of your business reaching a larger audience in your area.
The SEO Strategy
Website Optimization
Business websites should be fast, easy to navigate, and free from technical errors. That’s what you get with Pax Pro. Each of our websites consistently outperforms those built on WordPress, Wix, Webflow, Squarespace, and other page builder platforms. With our performance-first approach, you gain a competitive edge by delivering faster load times and smoother user experiences.
Content Strategy
Do you have content on your site that can be competitive on Google? We conduct deep keyword research for every small business we partner with to determine which pages your website needs and how to write them effectively. For local service businesses, we create region-specific pages that target common search terms, such as:
- Auto Electrician Wellington
- Painting Company Hamilton
- Landscaping Company Auckland
This set of pages is designed to attract potential customers to your business. For non-local services, we write, optimize, and publish service pages that compete on a national level. We can also develop a smart blog strategy for generating leads or supporting your remarketing efforts. Above all, everything we do follows data-driven methods, combined with high-quality writing and SEO techniques to help your content rank effectively on Google.
Local SEO
Many of our small business partners receive a significant number of their leads from the Google Map Pack because of optimized rankings for "near me" search terms. We audit your Google Business Profile, fill it out with improved information, and audit your business name, address, and phone information on directories across the internet. We also track your Google Map Pack rankings specifically so that we can report on progress and adjust our strategy accordingly.
Backlinking
Your website needs links from other reputable sites to improve its visibility. This has always been the case, but Google has become increasingly picky about what qualifies as a "high-quality link." Using our extensive database of trusted business directories, strong publisher relationships, and targeted outreach, we secure valuable backlinks that help our small business partners rank on Google.
The SEO Timeframe
Realistic Expectations
If your online presence is already established, we may be able to pinpoint some quick wins. For example, if your website has unresolved 404 errors, outdated backlinks to pages that no longer exist, and low-quality service pages with minimal content, we can typically correct these issues and start increasing lead volume within three months of making improvements.
On the other hand, if you’re a startup in a competitive industry, the process may take six months or more. This is perfectly normal, as SEO is more of an investment than an instant solution. If you’re looking for immediate results, we can help you explore options like Facebook Ads. However, be prepared for months of backlink acquisition and content creation to achieve substantial traffic and growth.
